What does it mean to be a member?

Being a member of Strada del Vino e dell’Olio Costa degli Etruschi means to join a project that brings together all the territory of the province of Livorno; it means being part of an association that interacts with the institutions and offers the knowledge acquired over the years to promote the services offered by the members.

The importance of food and wine tourism

Today the food and wine category certainly plays a main role in the travel experience: the presence of themed experiences is an increasingly considered element by tourists when they have to choose the destination for their holidays.

However, the beauty and integrity of the landscape is today the main element considered by tourists when they choose the destination of their next trip; the desire of carrying out outdoor activities, in close contact with nature, together with a food and wine experience is one of the most important trends to meet the need of the food and wine tourist.

This is exactly the goal of our Consortium: to act as a link between the rich offer of the Etruscan Coast area and the increasingly attentive and aware demand of the modern tourist.



Our link with the tourist information offices of the Etruscan Coast, our participation in the promotion of the territory, our physical presence and contact with the visitor allow to promote the members in a direct way; among the main offered services you can find:

  • Presence in the communication plan of the Consortium: website, Direct E-mail Marketing, promotion of social media channels and institutional portals;
  • Through an agreement with the responsible agency, it is possible to install road indicator arrows at a very advantageous price;
  • Establish a partnership for the sale of tourist services;
  • Presence in the Consortium map distributed in the info points of the Etruscan Coast and in the main accommodation facilities;
  • Possibility to participate in specific training courses for farms with a touristic vocation;
  • Presence at local fairs and events.

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